Built-in reporting and analytics

The Twixl Distribution Platform offers built-in reporting and analytics for apps.

- App-level reports

- Advanced reports

- Issue-level reports (for issue-based apps) and Collection and content item reports (for article-based apps)

1. App-level reports

  • Daily downloads per app
  • Daily issue downloads per app (for issue-based apps)
  • Daily Content Item downloads per app (for article-based apps)
  • Daily Collection views (for article-based apps)
  • Daily Content Item views (for article-based apps)
  • Issue sessions (for issue-based apps)
  • App sessions (for article-based apps)
  • App size overview (for article-based apps)
  • Subscription purchases per app
  • Geographical distribution of downloads

Daily downloads per app

Issue downloads per app (issue-based)

Daily Collection views (article-based)

Daily Content Item views (article-based)

Daily Content Item downloads (article-based)

App Sessions (article-based)

Issue sessions overview (issue-based)

Issue session (by issue)

App Size (article-based)

Subscription purchases per app

Geographical distribution of downloads (by country)

2. Advanced app reports

  • Downloads by day of week
  • Issue downloads by device type (iPad/Android)
  • Devices percentage (iPad, iPad retina, Android)
  • OS percentages (iOS 6, 7.0, 7.1, Android 4.1, 4.3, etc.)
  • Platform percentages
  • Landscape vs. portrait percentages (if applicable)
  • App installs by app version
  • Publication size by device type
  • App installs: number of users that have opened the app at least once
  • App sessions: number of times that a publication has been opened on a device

Downloads by day of week

Downloads by day of week

Issue downloads by device type (iPad/Android tablet/iPhone/Android phone)

Issue downloads by device type (iPad/Android tablet/iPhone/Android phone)

Devices percentage (iPad, iPad retina, Android) & OS percentages (iOS 6, 7.0, 7.1, Android 4.1, 4.3, etc.)

3. Issue, Collection & Content Item reports

  • Articles visited by readers
  • Article pages visited by readers
  • Interactive content play count:
  • Slide shows accessed (if not autoplay)
  • Movies: number of playbacks started
  • Sounds: number of playbacks started
  • Image sequences: number of times triggered
  • Web links: number of times embedded web browser was loaded
  • Web overlays: number of times triggered

Article Views (issue-based)

Top collection views  (article-based)

Top Content Item views  (article-based)